After spending time in multiple companies learning how to drive traffic to a business, I wanted to be the boots on the ground for smaller businesses that are trying to do the best work they can.
The reality is, it is just me here. I use contractors to do things I don't know how to or am not good at. What you get is my eye for performance and my brutal honesty on how things are going to perform.
I keep my clients limited on purpose. Getting too big in marketing means a drop in performance.
I tend to follow my passions and work on projects that are worthwhile. I have never built a website for a company that didn't align with my values and refuse to do so.
I have created several successful YouTube channels, built many websites, and worked on more marketing campaigns than I can count.